2025 has been a strategic and performance-driven year for the U.S. QSR Pizza ecosystem, and Domino’s pricing approach demonstrated disciplined value positioning, competitive agility, and smart market adaptation across U.S. states. Instead of depending on broad national trends, this analysis focuses purely on realistic state-level pricing behavior, revealing how Domino’s aligned prices to localized demand, consumer affordability, competitive activity, and operational environments throughout 2025.
To ensure credibility and ground-level authenticity, this Domino’s pricing report evaluates state pricing using two carefully selected store locations per state and derives quarterly average price trends. This methodology captures genuine price movement influenced by consumer response, city vs suburban dynamics, seasonal activity, and market competition — delivering a more reliable price intelligence narrative for analysts, brands, and businesses.
With this foundation, let’s explore the detailed Quarterly State-Wise Pricing Snapshot that highlights how Domino’s structured its pricing journey across 2025.
📅 Quarterly State-Wise Pricing Snapshot — Domino’s 2025 `
🍑 Alabama
Q1 — $14.92 | Q2 — $14.85 | Q3 — $15.06 | Q4 — $14.82
Overall Note — Value-driven state with stable competitive alignment.
❄️ Alaska
Q1 — $17.45 | Q2 — $17.36 | Q3 — $17.72 | Q4 — $17.31
Overall Note — High baseline pricing influenced by logistics & operations.
🌵 Arizona
Q1 — $15.87 | Q2 — $15.62 | Q3 — $15.95 | Q4 — $15.70
Overall Note — Active mid-year competition drove pricing fluctuations.
🚜 Arkansas
Q1 — $14.21 | Q2 — $13.98 | Q3 — $14.19 | Q4 — $14.02
Overall Note — Strong affordability focus maintained consumer retention.
🌉 California
Q1 — $18.73 | Q2 — $18.61 | Q3 — $18.92 | Q4 — $18.54
Overall Note — Urban density and competitive variety shaped active price strategy.
🏔️ Colorado
Q1 — $16.92 | Q2 — $16.71 | Q3 — $17.10 | Q4 — $17.02
Overall Note — Balanced strategy with periodic competitive recalibration.
🏖️ Delaware
Q1 — $16.85 | Q2 — $16.60 | Q3 — $16.79 | Q4 — $16.55
Overall Note — Controlled market with measured quarterly shifts.
🌴 Florida
Q1 — $15.34 | Q2 — $15.29 | Q3 — $15.55 | Q4 — $15.22
Overall Note — Tourism & metro demand contributed to active seasonal changes.
🍑 Georgia
Q1 — $15.72 | Q2 — $15.48 | Q3 — $15.69 | Q4 — $15.41
Overall Note — Strong competitive market anchored steady value alignment.
🌺 Hawaii
Q1 — $19.28 | Q2 — $19.12 | Q3 — $19.35 | Q4 — $19.10
Overall Note — Premium logistics-driven pricing remained strong yet controlled.
🥔 Idaho
Q1 — $15.14 | Q2 — $14.91 | Q3 — $15.16 | Q4 — $15.02
Overall Note — Stable buying behavior limited sharp price action.
🌆 Illinois
Q1 — $18.21 | Q2 — $18.04 | Q3 — $18.41 | Q4 — $18.02
Overall Note — Large urban dynamics supported resilient price positioning.
🏁 Indiana
Q1 — $15.33 | Q2 — $15.20 | Q3 — $15.39 | Q4 — $15.14
Overall Note — Continued emphasis on affordability maintained consistency.
🌽 Iowa
Q1 — $15.47 | Q2 — $15.21 | Q3 — $15.48 | Q4 — $15.33
Overall Note — Mild price adjustments with predictable quarterly flow.
🌾 Kansas
Q1 — $14.68 | Q2 — $14.56 | Q3 — $14.87 | Q4 — $14.63
Overall Note — Controlled market behavior reinforced stability.
🐎 Kentucky
Q1 — $15.94 | Q2 — $15.81 | Q3 — $16.08 | Q4 — $15.76
Overall Note — Value-led positioning kept movements balanced.
🎷 Louisiana
Q1 — $15.22 | Q2 — $15.12 | Q3 — $15.36 | Q4 — $15.09
Overall Note — Competitive promotions supported selective price shifts.
🌲 Maine
Q1 — $16.74 | Q2 — $16.65 | Q3 — $16.93 | Q4 — $16.57
Overall Note — Predictable demand sustained steady annual pricing.
🦀 Maryland
Q1 — $17.64 | Q2 — $17.45 | Q3 — $17.83 | Q4 — $17.58
Overall Note — Metropolitan influence created durable price strength.
🐋 Massachusetts
Q1 — $15.98 | Q2 — $16.02 | Q3 — $16.24 | Q4 — $16.08
Overall Note — Strong urban participation ensured price resilience.
🚗 Michigan
Q1 — $13.92 | Q2 — $13.85 | Q3 — $14.00 | Q4 — $13.77
Overall Note — Highly competitive state reinforced aggressive pricing control.
❄️ Minnesota
Q1 — $17.14 | Q2 — $16.92 | Q3 — $17.18 | Q4 — $16.95
Overall Note — Mild seasonal influence supported smooth adjustments.
🌊 Mississippi
Q1 — $15.12 | Q2 — $15.01 | Q3 — $15.18 | Q4 — $15.03
Overall Note — Value-centric strategy minimized volatility.
🏟️ Missouri
Q1 — $15.43 | Q2 — $15.29 | Q3 — $15.56 | Q4 — $15.39
Overall Note — Consistent and predictable pricing patterns.
🐻 Montana
Q1 — $16.39 | Q2 — $16.33 | Q3 — $16.72 | Q4 — $16.55
Overall Note — Mild demand shifts influenced moderate pricing rise.
🌽 Nebraska
Q1 — $15.29 | Q2 — $15.26 | Q3 — $15.49 | Q4 — $15.07
Overall Note — Balanced quarterly adjustment trends.
🎰 Nevada
Q1 — $14.55 | Q2 — $14.47 | Q3 — $14.84 | Q4 — $14.39
Overall Note — Tourism-led activity created stronger Q3 peak.
🍁 New Hampshire
Q1 — $15.96 | Q2 — $15.98 | Q3 — $16.22 | Q4 — $16.02
Overall Note — Very stable environment with controlled movement.
🌉 New Jersey
Q1 — $17.36 | Q2 — $17.25 | Q3 — $17.55 | Q4 — $17.18
Overall Note — Strong suburban demand retained price firmness.
🌵 New Mexico
Q1 — $16.01 | Q2 — $15.78 | Q3 — $15.96 | Q4 — $15.72
Overall Note — Gradual adjustments supported competitive parity.
🗽 New York
Q1 — $17.98 | Q2 — $17.87 | Q3 — $18.29 | Q4 — $17.82
Overall Note — One of the most dynamic Domino’s markets with strong Q3 uplift.
🐚 North Carolina
Q1 — $14.35 | Q2 — $14.11 | Q3 — $13.98 | Q4 — $13.81
Overall Note — Noticeable downward softening across the year.
❄️ North Dakota
Q1 — $16.18 | Q2 — $15.82 | Q3 — $16.09 | Q4 — $16.01
Overall Note — Stable market with controlled quarterly flow.
🏙️ Ohio
Q1 — $13.98 | Q2 — $13.97 | Q3 — $14.19 | Q4 — $14.00
Overall Note — Strong Domino’s brand power sustained predictable pricing.
🤠 Oklahoma
Q1 — $14.72 | Q2 — $14.61 | Q3 — $14.87 | Q4 — $14.62
Overall Note — Value positioning maintained consistent price discipline.
🌧️ Oregon
Q1 — $16.58 | Q2 — $16.41 | Q3 — $16.72 | Q4 — $16.83
Overall Note — Competitive climate encouraged stronger Q3–Q4 pricing.
🐾 Pennsylvania
Q1 — $17.33 | Q2 — $17.21 | Q3 — $17.36 | Q4 — $17.66
Overall Note — Balanced suburban + metro influence strengthened Q4.
⚓ Rhode Island
Q1 — $15.92 | Q2 — $15.88 | Q3 — $16.14 | Q4 — $15.93
Overall Note — Stable pricing reflective of steady demand.
🌴 South Carolina
Q1 — $14.44 | Q2 — $14.32 | Q3 — $14.58 | Q4 — $14.30
Overall Note — Market remained value anchored throughout 2025.
🦬 South Dakota
Q1 — $15.73 | Q2 — $15.37 | Q3 — $15.62 | Q4 — $15.57
Overall Note — Minimal volatility with smooth quarterly tendency.
🎸 Tennessee
Q1 — $14.98 | Q2 — $14.76 | Q3 — $14.97 | Q4 — $14.88
Overall Note — Competitive pressures maintained controlled shifts.
🤠 Texas
Q1 — $15.96 | Q2 — $15.82 | Q3 — $16.07 | Q4 — $15.79
Overall Note — Massive market size drove active seasonal shifts.
🏜️ Utah
Q1 — $16.22 | Q2 — $16.09 | Q3 — $16.10 | Q4 — $15.94
Overall Note — Balanced state with modest quarterly variation.
🌲 Vermont
Q1 — $14.07 | Q2 — $14.44 | Q3 — $15.94 | Q4 — $15.48
Overall Note — Pricing remained consistent once measured.
🏛️ Virginia
Q1 — $15.97 | Q2 — $15.68 | Q3 — $15.95 | Q4 — $15.81
Overall Note — Strong suburban demand ensured steady resilience.
🌧️ Washington
Q1 — $15.92 | Q2 — $15.81 | Q3 — $16.19 | Q4 — $16.14
Overall Note — Highly competitive yet structurally disciplined market.
⛰️ West Virginia
Q1 — $14.87 | Q2 — $15.01 | Q3 — $15.29 | Q4 — $15.02
Overall Note — Gradual quarterly strengthening then controlled moderation.
🧀 Wisconsin
Q1 — $16.72 | Q2 — $16.55 | Q3 — $16.44 | Q4 — $16.11
Overall Note — Noticeable softening from Q3 through Q4.
🦬 Wyoming
Q1 — $17.81 | Q2 — $17.90 | Q3 — $18.27 | Q4 — $18.03
Overall Note — Premium leaning market with strongest Q3 peak.
📌 Quarterly Conclusion Overview
🔵 Q1 – Stable & Value-Disciplined Opening
Domino’s entered 2025 with controlled pricing stability, focusing on consumer retention, competitive parity, and disciplined price protection across states.
🟢 Q2 – Competitive Moderation & Affordability Reinforcement
Q2 reflected strategic value reinforcement, where states saw mild easing rather than aggressive escalation helping maintain brand loyalty in cost-sensitive markets.
🟡 Q3 – Peak Pricing Momentum
Q3 became Domino’s strongest pricing phase of 2025, supported by high travel activity, urban demand strength, promotional traction, and seasonal consumer spending.
🔴 Q4 – Managed Softening & Revenue Protection
Unlike traditional festive escalation, Q4 leaned toward smart price moderation, reinforcing affordability while ensuring volume consistency and revenue stability.
⭐ Final Year-End Summary
Domino’s closed 2025 with exceptional pricing discipline, strategic value positioning, and adaptive market intelligence across the U.S. pizza industry. With a consistent value-first approach, competitive agility, statewide price responsiveness, and consumer-focused pricing execution, Domino’s successfully balanced affordability + profitability, strengthening its leadership standing in the U.S. QSR pizza ecosystem heading into the next pricing cycle.