How Price Monitoring Can Benefit Your Online Store


Competitor price monitoring can help you react quickly to shifts in pricing and prevent losses. It can help you drive more sales to your online store since you are able to avoid overpricing products. But a few online store owners are taking advantage of price monitoring. What they don’t know is that they may be selling their products too cheaply and getting a narrower margin that their market allows. So if you just set up an online store, the first thing you need to consider is to track competitor prices. Here’s why.

Take advantage of opportunities

Take the right action to maximize margin Some of the most successful online stores are using competitor price monitoring to spot opportunities and take advantage of them to boost sales. When you collect the data and analyze it, you’ll be able to identify certain trends and get points across your market which you didn’t know existed. Tracking competitor prices also allows you to know exactly where your business is positioned and make measures to move a step ahead.

The process of price monitoring gives you data you can rely on to make very important decisions that influence the success of your online store. You can act knowing that you have credible data to support your decisions. In fact, it reduces the risks your business is taking because you are relying on information that is credible to try and maximize margins and expand your offers.

Monitor markets

How else would you know what’s going on in your industry if you don’t monitor your competitors? You need to be alerted on the trends as they happen. Sometimes this information is no longer useful if it is not known immediately. You’ll need a service that can monitor competitor pricing, products and perceptions online round the clock so you don’t miss out on anything.

Spend less time watching your competitors

When you have a system that tracks competitor prices all through, you don’t need to spend time watching their websites manually. It’s impossible to go through hundreds of product pages looking for promotions and discounts offered by your competitors. You can get it done within a few minutes and spend the rest of your time devising a pricing strategy that will work for your business.

Maximize profit margins

Most online stores that fail to reach the desired level of success failed to come up with a suitable pricing strategy. You need tangible information to develop a pricing model that works for your industry and brand. If you go so high, you risk becoming uncommunicative and losing out on customers who simply can’t afford your product or service. On the other hand, if you go too low to the extent that you become unprofitable, your online store can face serious losses that lead to closure. To avoid all these, monitor competitor prices round the clock and always know what’s happening in your industry. Get reports on latest price changes and trends so you know exactly what your competitor is doing and react accordingly.

ITSYS Solutions, has scraped over thousands of websites providing our clients from North America and Europe with data in formats as per their requirement, providing web scraping, business intelligence information, competitive price intelligence, retail business outlet locations, product catalogs, etc.

Know More on Custom Data Scraping


Data scraping is an indispensable part of the business strategy, virtually every decision or conclusion took is based upon data. The ways to obtain data can either be manual or by using technology. The age-old methods of word-of-mouth advertising, distribution of pamphlets and use of loudspeakers to draw attention towards a brand is just simply passé. Businesses are looking into the diverse yet effective field of data scraping for their added benefits. Data scraping is used by all companies but there is a need for custom data scraping for extending our search parameters to only our business, making it efficient enough to run the brand in cooperation with the people.

Why custom data scraping?

Now we have understood the uses, potential, and benefits of data scraping, so the question arises that why custom data scraping is essential?

The reasons are laid out in plain sight which is elaborated below for a clear understanding-

Real-time data monitoring

Any organization whether small or big needs to keep abreast of any information changes on its websites. Custom data scraping can be used to personalize the search results. Combined with intelligent scraping, new avenues of data can be collected without extracting the unnecessary links present. One is able to monitor several websites/web pages simultaneously with keeping updates on them.

Alerts on web data changes

Planning forms a crucial part for data scraping. It is imperative that data flow within a website is never constant, and it is always dynamic. When any particular data set changes, customs data scraping can identify them by the issue of an alert to the administrator. A list of opportunities and involved issues can be analyzed to make a permanent solution from them.

Data quality ensured

Data quality needs to be high to efficiently keep track of changes within a website. It is astonishing that about 40% of data within a webpage gets altered within the timeframe of a month, which can clearly make tracking or monitoring their activities almost impossible. Customised options help to broaden the perspectives yet revolving around the very goals of the brand.

Great speed

Huge data sets are collected every day and manually analyzing them is a tiresome task. It will take manpower, time dedication and also a possibility of any inept errors. Custom web scraping takes care of these issues, by converting the data into analytics at record speed with action from multiple resources. They can be preserved in many formats like HTML, Text, script, SQL script.

Avoidance of possible human errors

Interaction of humans with data can lead to the loss of sensitive data, with lesser chances of recovering them back. Soon use of custom scraping, the possibility of errors is made null.


Consumers all over the world are vocal over their privacy rights. Information thefts have led to huge losses for brands, much similar to the recent case with Facebook where it was accused of influencing election results in Britain and the United States of America. Custom data scraping helps in advanced security.

In this article, we have discussed the benefits of custom data scraping. Though the custom data scraping is a bit expensive, it does come with several offers in its back. Custom data web scraping services are easily available over the Web. The parameters can be personalized according to the interests of the brand.

Social Media Monitoring Has Become the Key to Success



Social media has become the key to success for many companies and businesses. It has given institutions a chance to interact with the people and influence them. It has become a communication channel that gives companies instant feedback on any new venture they launch. In such a scenario, where social media plays a pivotal role, it is necessary for the companies to keep track of their social media presence. It is imperative for the companies to learn and understand the new language of hashtags and mentions. Social media monitoring is a business tool that helps in measuring the extent of a company’s presence across social media platforms.

Need of Social Media Monitoring


In today’s world of cut throat competition, it is not affordable for companies to just rely on conventional media to reach their customers. To create their brand awareness they have to access the potentials of social media. Companies seek brand mentions, relevant hashtags, trends related to the market you work in, etc to estimate their standing viz-a-viz their competitors and plan their course of action. Social media monitoring gives an insight to the company about the expectations of their public. It promotes quick action on both the consumers’ and producers’ end. The awareness that social media monitoring creates in extremely important for the producers to know if they are going in the right direction.

Social Media Monitoring Tools


The fundamental of Social media monitoring is gathering information. There are many tools and techniques to do this. Many companies allot and in house department specifically for media tracking or they can even hire agencies that provide these services. There are many websites that use analytics to provide information related to your business acquired from various social mediums.

One of the newer ways to monitor social media is scraping. Scraping data from all sorts of social media sites is a completely novel concept that helps every company attain access to user generated content for their brand. Web scraping helps mining data in a convenient way which is very necessary for an internet dependent world. It has become a significant operation for any company to keep a tab on all their social media interactions.

How is scraping social media beneficial?


In today’s world data is power. Companies need to be well versed with information pertaining to the views of their customers in order to succeed. Online scraping does exactly that for the companies. It provides the companies with information relating their product’s reviews and ratings on e-commerce sites and also from other social media sites. It also helps in calculating activity happening on the company’s posts. Specific keywords or categories can be used to access the data. Many popular sites like pinterest, twitter, Instagram have enabled scraping and allow sites to rake data off of them. Having all this information makes an organisation aware enough to make sound decisions.

Social media monitoring has become increasingly important in today’s information and technological age. Though it helps many companies, it should not be ignored that malpractice of such techniques can lead to gross violation of people’s privacy and can invite a lot of trouble. Online media tracking should be done diligently and responsibly to utilise the opportunities it presents.

Social Media Monitoring


Social media monitoring in the general sense refers to the method of utilizing of various devices to pay attention to what is the topic being discussed over the internet and monitoring and controlling media not only from the

conventional publishers but on a million of different social networking sites. The practice of social media monitoring is at times also called or related to the terms social listening, buzz analysis, online analytics, social media intelligence, social media measurement or even social media management and the list can go on.


Reasons for Social Media Monitoring

Social media monitoring or social media analytics were previously applied in quintessential sector of companies such as the finance or retail industries who used social media monitoring to make sure to create brand awareness, improvement of customer services, marketing planning along with the detection and recognition of fraudulent. Apart from the mentioned reasons there are a few more causes which gets benefited through the social media monitoring which includes:


  • Measurement of Customer Sentiment

Social media monitoring helps an organisation to know about the position they hold in the social space and also gives a reality check. Through study of the social media one can assess the outlook of the customers regarding a particular product or topic and the viewpoint about the company as a whole by the measurement of their emotions, tone and context. Keeping a track of the customer reviews help the company to grow and maintain customer satisfaction, loyalty of the customers regarding the particular brands as well as their purpose of relation which would further help in the marketing of the campaigns at present and also in the future.


  • Segmentation of the Selected Market

The selected market refers to the bunch of customers which includes organisations, individuals or even households for which a particular company or organisation make designs, execute and preserve the mix of marketing procedures which suits the requirements and fondness of that particular bunch. Organizing and assessing the data set of social media platform makes a person aware of when and to whom the marketing should be done regarding their services or products. Recognition of more suitable market field helps in the increment of the return on investment.


  • Monitoring of Online Branding

Monitoring of the online branding doesn’t only refer to paying attention to what the customers have to say regarding the particular products and services of the company but also keeping a check on the various competitors in the field, the press and media along with the say of the key opinion leader of the industry. It is not only concerned about just the products of a company but also their customer service management procedure, social engagement, etc.


  • Recognition of Market Trends

Recognition of the various trends in the existing market is important to modify the business planning, keeping the business in the similar rate with the forthcoming changes in directions in the particular industry.

Other than the instinctive internet scraping devices, in the present times a lot of social media channels provide reimburse application program interface to its customers, research individuals, academia and particular organisations such as Facebook and Twitter in the social networking domain.

ITSYS Solutions Provides Quality Web Scraping Services with Customer-Focused Approach



11th September, 2019 – ITSYS Solutions, a software services provider has created a niche for itself by specializing in web data scraping, that it offers as a fully managed service.

The organization was founded on the philosophy that IT is a tool to comp­­­­lement existing business practices and best desired solution can be provided only by understanding the client’s requirement gained through a comprehensive discussion. The technical team, headed by its founder who himself has over 20 years of experience in programming, conducts brainstorming sessions with the clients to identify the exact requirements so as to deliver a solution that is not only cost-effective but can also be used without making changes in existing work processes. The management believes that its success lies in its customer’s success – so, if the customer succeeds ultimately it will succeed.

From its inception in 2007, it focused delivering niche solutions that involved API integration from multiple providers such as hotel / airline search and reservation system for travel agencies, domain search & registration with instant creation of shared hosting, etc. The data required for the ongoing projects was available on the web and in order to fulfill the project requirements, it took to web scraping. With big-data analysis gaining the buzzword and more and more businesses requiring data from the web for various purposes, the management was quick to seize of this opportunity and shifted the focus on development and management of databases by scraping data from the web.

For the uninitiated, Web Scraping is a technique to simulate the behavior of a web site user and capture large amounts of data from the website and store it in a structured manner (as a database, excel, CSV, TSV etc.) for further use. Web scraping is typically used for ‘competitive & pricing intelligence’, ‘retail & distribution chain management’, ‘financial & market research’, ‘sales intelligence’, ‘news & content aggregation’ and ‘compliance & risk management’.  Search engines like Yahoo, Google during their formative years used to scrape data from web to build their databases for search. Google still makes use of bots that crawl websites and track changes to keep its search database current.

Over the years, from being provider of custom IT solutions, the company started focusing on providing web scraping service and has since emerged as one of the best & most cost-efficient fully managed service providers for scraping data from websites / mobile apps. As a managed service, the clients need to specify only the websites from which data is needed, the data points along with the output formats and frequency. The highly experienced team of software developers who cumulatively have more than 25 years of experience in scraping, create scripts that can anonymously and non-intrusively, capture data from the web and deliver it as per specifications. It currently provides its web data scraping service to wide spectrum of businesses such as Tire Distributors & Retailers, Aftermarket Auto Parts Manufacturers and Retailers, Fuel Distributors & Retailers, News & eMedia Monitoring, Travel – Airline, Cruises, Hotels, Cars and Vacation Rentals, Marketplace platform vendors & merchants, etc.


Retail And Distribution Chain Monitoring


Web scraping helps businesses to increase their efficiency in the monitoring of retail and distribution chains. It can be used to extract large amounts of data from websites. The data is extracted and then saved as local files on computers or in databases. Due to this nature of scraping, it is useful for gathering information regarding the retail and distribution chains. Web scraping software can automatically load and extract information from different pages and show it in compiled form for easy understanding. It can greatly simplify the processes involved in gathering information about the proceedings of various chains. Data from various websites can be easily gathered and read. Since there are numerous processes which are related to retail and distribution, it is very hard to keep constant track of all processes continuously and make note of them. Data scraping can also be used for gathering data for studies and analysis regarding consumer details. It can be used to analyse trends and hence, improve the chains.

Moreover, distribution chains may involve a large number of parties and a long process. Often, goods and services travel across the globe and through various means, in which case it is nearly important to maintain constant supervision. Moreover, retailing also has a number of processes under it, and involves continuous study of trends and changes in the market for maximum efficiency. It has been noted that data scraping can reduce the amount of effort on the part of researchers, analysts, and data scientists. Data scraping can also be used to identify all mentions of particular commodities and the specific context in which they have been done. Because feedback is hard to understand and consumer demands and needs are many, it is important to understand consumer demands and supply accordingly.

Regulations and Monitoring

Moreover, with the increase in technology as well as the number of regulations which must be maintained in order to have efficient transport of commodities, collection of data becomes even more important. Management must monitor data related to all the distribution points. It must be collected, cleaned, and correlated to maintain relevance. Then, it can be used to understand trends and markers for positively or negatively impacting the factors. The knowledge which is gained from this analysis is then translated into action to be rapidly used for regional and upper management practices. This can be used for strategic or tactical decisions.

It has been noted that data scraping is also very useful for improving and curating the digital image which is associated with commodities. Due to the amount of data which can be obtained, it is a good method for handling media image as well as for handling any issues which may surface. Other than information about the retail and distribution, information can also be gathered to ensure that it is easy to improve these channels constantly. It also assists in improved communication and ensuring that information is available about all parties which are involved. Finally, it is safe to conclude that data scraping and related technologies are a good method of lessening workloads of various people involved in management and retail handling.

Financial & Market Research


A financial market is a place where trade financial agreements and derivatives such as eventualities and alternatives at low transaction costs. Securities include stocks and bonds, and precious metals.

Types of the financial market:


  • Capital markets
  • Stock markets,
  • Bond markets,
  • Commodity markets,
  • Money markets,
  • Foreign exchange markets and many more.

Whenever the financial market is considered under the research it will always help an organisation to study its own financial position and current trends regard to the financial market. When trends in the financial markets help to stabilize its finance and investment with regards to an industry can be judged which is directly associated with the market research.

Market and Types of market


A market is a place where both the buyer and the seller come together for transactions or trading. There are 5 types of the market as mentioned below:


Perfect Competition: In this type of market there are tremendous numbers of buyers and sellers. Hence this market is full of competition and the alternatives for the buyers.

Monopoly: this market has only one producer for a particular product/good or service. So, the substitution of the product/good/service is not available. Hence pricing of the product is premium pricing.

Oligopoly: Here the market act similar to monopoly. The only difference exists is that some handful of the producers are there in the market. Even the pricing is not done in the same manner as it is done in the monopoly market.

Monopolistic Competition: This market is an amalgamation of two markets namely known as

  • Monopoly market
  • Perfect competition market.

Monophony: Market arrangements are not only distinguished according to the number of suppliers. They also depend on numbers of buyers too. This market is distinguished according to the power of the buyer. Hence this market provides the power of pricing in the hands of the customers/buyers


What is Market Research?


Market research is an analysis of people needs and the current trend of the market. At the end of the research, a report is submitted regards to the research. It helps owner how to grow and what strategies should be used for the operations and possible customer base. This leads a company to shape his own future. That’s the significance of market research.

Types of Market Research


  • Specific Market Research
  • Exploratory Market Research


How data scraping Affect?


DATA scraping is the process of collecting data/ set of instruction from a website to your pc with a help of a local file. It widely also known as the web scraping OR screen scraping. Web scraping is used in digital businesses that depend upon data accumulation. Even it helps to analyze the data and content.


DATA scraping helps you collected the data from the different website which makes you time efficient. It even helps you analyze that data which will not only made you time efficient but also work efficient too. Hence data scraping will always help the management side where the tasks are associated to the data and it analysis.

The Art Of Web Scraping – The Need Of The Hour

What is Web Scraping


Extraction of data and information from a given web source and transforming it into a structured data format for further analysis is referred to as Web Scraping, also commonly known as web harvesting and / or web data extraction.

Why Web Scraping


In the recent times, with huge amount of data outpouring on the internet, web scraping has grown to become one of the most essential tool for aggregating Big Data sets. Not only this, it has also proven to be a helpful tool for marketers devising their inbound marketing strategies, which many a times, though, may seem to be a far-less aggressive and intrusive form of marketing. Its role in inbound marketing is of greater importance and more so because inbound marketing cannot happen in a vacuum i.e., one cannot create blogs and posts or other website material on topics to pull out of thin air. Instead, it requires plenty of accurate data pertaining to the potential and/or targeted strata of audience, their interests when seeing or learning about something, and most importantly, the way the content is to be presented to them such that it is engaging and interesting but at the same time fulfills the required goal of marketing. And that’s exactly how web scraping helps an individual / firm through its data mining techniques, using which one can learn everything and anything about the customers, their interests, and the best ways to reach out to them.

However, beside the aforesaid, there 3 are other benefits too which tag along the art of Web Scraping, which include:-


Contact Database Build-up


One of the most essential task for any marketer is to locate where the audience is with respect to their product(s) and that’s where the role of Web scraping comes in.  It is a tool which quickly finds the required information, particularly if data is to be mined from social media, and filters it through to find the targeted audiences by the use of comprehensive web data integration techniques.

Market Analysis


In today’s competitive arena, it is absolutely crucial for any firm or organization to be up to date in terms of data and technology, so as o create its own niche and maintain it throughout, more so as it helps in understanding the kind of content  to be produced for the targeted audience. And for this, be it in the bygone era or be it now in the modern times, market research stands as the only tried and tested option. And so, to help everyone with their market anlysis web scraping tools automatically provide the marketer with feeds of news articles, ongoing pricing and sales data, and details about their competitors’ traits, thus ensuring a safer and better game play.

Search engine optimization


In today’s era, one of the most effective way to generate and divert traffic to a brand’s website is by the effective use of search engine optimization or SEO. But where on one hand it sounds easy, in reality it is an art to SEO. This is because one has to know accurately as to what the right keywords are and has to continuously evaluate its ratings and effectiveness. In such cases, Web scraping comes to the rescue as it instantly tells which keywords are generating the best traffic—both as per one’s website as well as per that of their competitors

Media Monitoring for Broadcast Media



Monitoring and scraping for broadcast media refers to pay attention and listen to what the audience has to say regarding one’s brand, the competitors of the concerned company and all the various kinds of topic that is important for the operation and management of a particular company. Broadcast media scraping and monitoring was known as the cut and paste job in the earlier times. Previously the workers of a particular company used to search for acknowledgement and recognition in magazines and newspapers, cut out the column of article written regarding them and used to paste it to a clipboard. However today with the advancement of technology various new-age practices have come into use. Learning about the brand position is done through the help of machines, modern rules and ultramodern processors used for tracking, collecting and arranging recognition from all the spheres of media. Different organisations have their own set of needs and wants regarding the monitoring of the broadcast media which can be categorized into 3 parts:

  • Options that are cost friendly or free of cost
  • Tools for the monitoring of media that requires payment.
  • Premier monitoring solutions.

Reasons as to why Monitoring and Scraping is Important

Monitoring and scraping is really important as it helps the company to know about the whereabouts of one’s competitors and also their position in the market. The reasons for monitoring include:

  • Proper Understanding of the Selected Audience

Clear understanding of the selected audiences makes a person better in relating with them and this leads to the development of better communication between the company and the masses. Proper monitoring of the market makes a person efficient in speaking directly to the audience which is very important.

The monitoring of the brand is as important as the monitoring of media cause it helps in the creation of a plan of a significant reputation management which makes a person dynamic and not just responsive.

  • Risk Mitigation

An organisation cannot protect itself from various risks as it is a part and parcel of any business. However comprehension and reducing the risks that the company can face is the responsibility of several groups of people holding a position in the organisation such as the media monitoring provider.

  • Evaluation of Efforts

Assessment of the efforts of various employees in the company is very important as it help in better understanding of the difference in their expected day to day contribution and their actual contribution in the organisation.

  • Recognizing Influences and Journalists

When a thorough market study is done one comes to know about the potential influences and journalists who can showcase the brand in-front of the masses to increase its popularity and reach out to them.


Though there is a decline in the cable contribution today, television still has a very strong hold over the masses and can be used as an effective tool to persuade their perception. Similarly it’s like destroying one’s own chances of building its reputation among the masses if it takes radio very lightly or even ignores it as it is considered as one of the most highly influential medium in the United Nations which almost reaches about 54% of the audiences daily as a report in 2017. An employee who is good at his work of monitoring media using software would use advanced speech-to-text transcription, so that one can trust that the people wouldn’t miss the priceless quotations.

Multitudes of Web Scraping


Web scraping, also often know as web harvesting or web data extraction, primarily, is a technique used for extracting data from the websites. It uses the world wide web directory to access the huge database through hypertext transfer protocol and compare and analyse the desired content. Though, it can be done manually too, but an automated process is hassle free, can handle larger data and provided higher accuracy of results.

Web Scraping is done extensively with the help of Python. Reason being that Python is superfast for this job. Python has a library called “Beautiful soup” which is required for extracting the data out of the HTML and XML files. It works with one’s favorite parser to provide idiomatic ways of navigating, searching and modifying the parse tree. It makes the job much more easier and saves the time. “Beautiful soup” can do a variety of things but it has its own limitation. It cannot send a request on to the web page. So for making the requests, requests are used and then further Beautiful soup can be used.


By why is Web Scraping used? The answer to this lies in the fact that, web scraping:-


  • Boosts Employment as there are various processes which come under the umbrella of web scraping where manpower in required to be engaged.
  • Optimizes resources as it helps in developing strategic plans and creating modules which could be profitable in short and long run for the respective company
  • Boosts profits as once the well planned strategies are executed, they are sure to reap amazing results in terms of company profits as well as in terms of helping the respective company to create a niche in the modern day competitive market arena.


In this context, companies such as ITSYS Solution is a name to place one’s trust with. Its efficient management of data, proper maintenance of databases – big or small, detailed analysis, precise results and, all over cost, effective services make it very dependable and a company to go for.


Web scraping, though considered by many, as a grey area, is such an area that despite of being cited as illegal proves to be a domain which helps in reaping quite handsome profits. From its very inception, it has grown and expanded its reach and still on a rapid rise in terms of its use by many eminent companies.

Web Scraping In Travel Industry



Who doesn’t like travelling and exploring the unexplored? And probably that is why the travel industry is one such industry which round the year makes profit in one way or the other. Also, with new travelling and booking websites and apps coming into the market every now and then, this industry is at a boom presently, with the vacation seasons adding the much-needed icing on the cake.

However, like every coin has two faces, in a similar fashion, the success of the travel industry too has two facets to it. On one hand, where this success presents plenty of opportunity for travel managers, on the other hand it brings along with it, fierce competition. And so, if any firm / organisation wants to have a stronger hold on the grounds and create a niche in the competitive arena at the same time offering an enriched customer experience to the travelers, it is an absolute necessity for it to leverage key resources like data scraping and big data platforms.

One of the major benefits of data scraping is that it helps in tracking and automating competitive price monitoring. Utilizing data scraping techniques allows the respective firm and/ or organisation to monitor their competitors’ pricing in the pursuit of optimizing their own accordingly. So also, it helps in choosing the ideal price point to stay competitive and attract more customers, at the same time maximizing the profit rates.

Not only this, it is a tool to analyse customer behavior, feedback, reviews, and demands, enabling one to understand the customers better and thence, fine-tune the business practices accordingly so as to deliver better services to the targeted strata of people.

But with the competition heating up every day, conventional data scraping tools are lagging behind in providing the optimum and so, the requirement of more robust and dynamic web data integration solutions have become the need of the hour. These enhanced services allow one to extract, prepare, and normalize data in a very easy and efficient manner with the help of reports and visualizations.

However, with the many benefits of web scraping there also comes handy a few risks. Legal atrocities, data authentication issues and resource / tool verification are some of the risks which are involved and are crucial to be handled properly. Also, with everyday changes in the market strategies, new software development patches come in so that the tool being used is up-to-date to handle the scenario well. In such cases, it becomes difficult for the commoners to handle it efficiently as not everyone is well trained in this sphere.

But worry not! ITSYS Solutions is there to your help. With years of experience in web scraping, data harvesting and bid data handling, the ITSYS professionals are there to ensure that your own data is safe and at the same time the data being scraped upon doesn’t lead to any legalities. Also, our testimonials speak of the excellence we portray in our work. So why wait, choose ITSYS Solutions and kick start your graph of exponential growth.

Compliance and Risk Management


Compliance, in general, means in compliance to a rule, such as a specification, policy, standard or law. Risk management is the identification, assessment, prioritization and mitigation of the effect that can be placed upon an organization. Risk management can imply both negative risks as well as positive risks. The term “risk management” is mostly used by different groups of specialists to define rather diverse, yet associated, functions. Risk management can be classified in three types: operational risk management, financial risk management, and enterprise risk management.

Without a doubt, compliance and risk management are closely aligned:

Compliance with established rules and regulations helps protect organizations from a variety of unique risks, while risk management helps protect organizations from risks that could lead to non-compliance—a risk, itself. However, they have differences.


Tactical vs. Strategic

Since non-compliance can prompt expensive fines and penalties, not to forget reputation damage, it should not be underestimated. Risk management, on the other hand, should rest more heavily on analysis in order to avoid risks or govern risks worth taking.


Prescribed vs. Predictive

With compliance, organizations must follow rules and regulations already there. Risk management, nonetheless, should be less responsive. It should be able to predict the impact risks will have on the organization—encouraging new and inventive procedures (as opposed to contributing to established rules) that lessen risks or take benefit of their pluses.


Risk Aversion vs. Value Creation

Conforming with governance rules and regulations hardly interprets into value-generating business propositions. Compliance usually stops with proof that a rule has been followed to evade risks. The best risk management, though, can convert the necessary evils associated with compliance into a boon.


Siloed vs. Integrated

Most of the time compliance is driven by a siloed compliance department or siloed initiatives in various departments. Although compliance practices certainly benefit from broad transparency, still they can survive without it. On the other hand, the most impact risk management programs cannot accomplish in silos. Integrating departments, technology systems and processes is essential to control the predominant risks within an organization and how they should be controlled—whether it’s to circumvent their insinuations or drive value.


Managing Compliance Risk

A workable plan, procedures and technology is needed to manage compliance risk. Little to no compliance risk management: A compliance team has to be formed to identify compliance needs and requirements, evaluate the existing compliance program, form a phased budget for objectives, and allocate resources to touch the objectives.


Aging compliance process and technology: Evaluate compliance and objectives, and invest in new technology.

Compliance and risk management are not the same. And organizations need to be wary to not lump the two together as one initiative, with one attitude. Nevertheless, understanding their resemblances and how to support the two is equally significant—allowing one to gain the assistance from compliance and risk management being in sync.

Media Scraping and Public Relations


Media scraping or social media scraping is a popular method employed in order to determine various data from social networking sites such as Facebook, Instagram, twitter, Snapchat, LinkedIn. The data is also obtained from blogging sites like WordPress, Blogger, other important new sites and pages like Wikipedia, Encyclopedia Britannica. The obtaining of data is done with the help of few well developed apps. The data that is obtained is extremely crucial for different brands and companies. Through these studies one of the biggest studies on human behavior is conducted. This media scraping helps the organizations to understand what the customer is thinking and what the consumer’s attitude is towards a certain product or a topic.

Public Relations is a growing field within every organization and brand. It is the public relations office that helps in the publicity of the product manufactured by the company. It helps the organization or individual in creating a decent image that would nudge the public toward the organization or individual and their products. It generally uses various strategies in order to establish a friendly communication between the public and organization or individual and maintain that organization or individual’s image positive. It helps in the spreading of information and promotions of the coming up projects and products within the public sphere.


With each day the connection between media scraping and public relations is growing.


The different ways in which media scraping is useful for public relations are as follows –


1.  One of the key functions of the public relations is understanding, interpreting, and analyzing the wants, attitudes and opinions of the masses. The media scraping’s first function too is obtaining data that helps in the meticulous understanding of different human behaviors and attitudes. The data that is extracted reveals what the customer thinks about a certain topic. This information will help the public relation in analyzing the public behavior. Suppose the product is a lavender scented candle. The public relation department by making use of the data obtained by media scraping will be able to understand exactly what percentage of the public is in favor of lavender and how many of them use candles and how many love flowers. Thus the function of the public relation will become much easier.


2.   Media scraping’s data extraction also helps immensely in understanding the market. If a product is being launched then what is its demand in the market. The public relation department is also involved in the promoting of the products through the use of press and writing. By determining the market demand by media scraping the public relations will adequately be able to promote that product in the market.


3.  The above two explained functions are two main functions of the media scraping and public relations. Other functions are that the data helps in making content for the products easier, it also determines the current image of the organization or individual in the market.


For the success of an organization or individual the combined presence of media scraping and public relations is not only significant but absolutely essential and necessary.

Retail & Distribution Chain Monitoring




Retail and Distribution mean the purchase of goods in moderately small amounts for use or consumption. Retail and Distribution channel provides the pathway to travel from the producers to customers. Distribution channels depend on the number of mediators required to deliver a product or service. Retail and distribution chain monitoring is a fundamental element of the Supply Chain Management. Retail and Distribution chain is one of the important sectors to make rapid growth in the trade. Monitoring Retail and distribution chain help to understand the market, customer needs, and competition. This process of monitoring is done when the product for sale to the usual world. Data is collected and systematized to understand the pattern, trends, and brands and many other impacting factors. Conclusion obtained from the analysis rapidly consumed by regional and upper management to use in their vital and tactical decision to develop and sustain themselves in the market.

The Different Channel Of Retail & Distribution.


  • B2B (BUSINESS TO BUSINESS): This channel is between the business to business. For instance; any company producing mobile need many sensors and components. The deal for this between two companies is a channel for business to business trade.
  • B2C (BUSINESS TO CUSTOMER): channel between the business and the customer is known as B2C. For e.g. any mobile phones used by the customer is sold by the company to the customer/ consumer. Hence it is the channel between Business and customer.
  • B2G (BUSINESS TO GOVERNMENT): Under this channel, the door is open for trading between the government and business. The coal industry is one such example of this channel. B2G channel will give a great development for any country to become stable and developed.

Relation of data scraping with Retail & Distribution Chain Monitoring


Data scraping is always helpful where analysis of data is a need. Web scraping provides direct discernibly of data needed to succeed in the retail aspect. The Retail & Distribution Chain Monitoring by web scraping helps you recognize what’s happening at competitor’s tent and empowers you to equip strategy. This helps for the planning of the next strategy and action plan to execute and play the card of an organisation which will make an emperor strong by its roots. Data scraping helps to get data from multiple website data. When it is collected from the various different website and it will make data comparison efficient and planning of the strategy become more efficient in lesser time. Even data scraping save the time for the collection of the data. Market research is made easy when and multiple portal data will help the data authentication. This will open a big door and even the smaller blocked windows by the instant exploring of the current trending data. Hence it becomes easy to decide the deals of the company with regards to B2B, B2G, or B2C.

Goals of Financial Research and Analysis

Financial research or financial analysis is known as the course of assessing businesses, projects, budgets and other finance-related bodies to decide their performance and fitness. One can use financial analysis to check if the business or project or budget is stable or solvent or liquid or profitable enough to permit a monetary investment. On the other hand, Market research is the course of measuring the feasibility of a new good or service through research conducted directly with the consumer. Since this practice is done straight with the consumers, it helps the company to discover the target market and record direct inputs from the customers.


Goals of Financial Research and Analysis


Profitability – With the help of the income statement of the company, profitability can be measured.

Solvency & Liquidity – Based on the company’s balance sheet, its ability to maintain positive cash flow and its ability to pay its obligation can be calculated.

Stability – Besides the income statement and the balance sheet, other financial and non-financial indicators help find the ability of the company to remain in business in the long run.


Method of Financial Analysis


Comparing financial ratios like solvency, profitability, growth etc., past performance of the company is recorded. Extrapolating those values, the future performance can be foreseen and can be manipulated accordingly. Data scraping also helps in this when comparing between similar firms.


Goals of Market Research


Market research is a way of getting an impression of consumers’ wishes, needs and opinions. It can also involve discovering how they act.

Market research can guarantee the success of marketing campaigns, and in-turn sales. It can help the company keep a tab on the competitors. Market research can also help minimize loss in business.


Types of Market Research Information


Market research typically involves two types of data:

Primary information- the company itself or a third-party company does the research.

Secondary information- the data is already compiled by reports and studies by govt. agencies, trade associations etc. Data scraping helps in collecting the data.

Primary research can be done in a few ways like- direct mail, telephone or personal interviews.

In direct mail questionnaire, response is usually low. 3-5% is the usual response where in telephonic interviews success rate is higher. Speed and cost effectiveness are also advantages for telephonic interviews. However, personal interviews are the most effective form of marketing research. They can also be of two types: A group survey (used mostly by big business) and the in-depth review (one-on-one interviews).

In conclusion, we can say that financial and market research are both very important for a company. The ratios in financial analysis indicates how well the company is utilizing its equity investment. It is also important for small business owners to understand and use financial analysis because investors and outside analysts measure this for a company’s success. Marketing research is needed on a continual basis to keep up with the latest market trends and gain a competitive edge in the business market. Understanding market research and using it to advantage is vital in reaching out to the target audience and increasing the sales.