Multitudes of Web Scraping

 

 

Web scraping, also often know as web harvesting or web data extraction, primarily, is a technique used for extracting data from the websites. It uses the world wide web directory to access the huge database through hypertext transfer protocol and compare and analyse the desired content. Though, it can be done manually too, but an automated process is hassle free, can handle larger data and provided higher accuracy of results.

 

Web Scraping is done extensively with the help of Python. Reason being that Python is superfast for this job. Python has a library called “Beautiful soup” which is required for extracting the data out of the HTML and XML files. It works with one’s favorite parser to provide idiomatic ways of navigating, searching and modifying the parse tree. It makes the job much more easier and saves the time. “Beautiful soup” can do a variety of things but it has its own limitation. It cannot send a request on to the web page. So for making the requests, requests are used and then further Beautiful soup can be used. Another python module which is used for getting the URLs is Urllib2 is also used.

By why is Web Scraping used? The answer to this lies in the fact that, web scraping:-

 

  • Boosts Employment as there are various processes which come under the umbrella of web scraping where manpower in required to be engaged.
  • Optimizes resources as it helps in developing strategic plans and creating modules which could be profitable in short and long run for the respective company
  • Boosts profits as once the well planned strategies are executed, they are sure to reap amazing results in terms of company profits as well as in terms of helping the respective company to create a niche in the modern day competitive market arena.

 

In this context, companies such as ITSYS Solution is a name to place one’s trust with. Its efficient management of data, proper maintenance of databases – big or small, detailed analysis, precise results and, all over cost, effective services make it very dependable and a company to go for.

 

Web scraping, though considered by many, as a grey area, is such an area that despite of being cited as illegal proves to be a domain which helps in reaping quite handsome profits. From its very inception, it has grown and expanded its reach and still on a rapid rise in terms of its use by many eminent companies.

Advantages of Rate Parity

 

A customer plans a trip to Goa and wants to stay there for a comfortable weekend getaway. He reaches your website after receiving a recommendation from a friend and proceeds to book a room. Just as he is about to pay with his credit card, his wife walks in and asks him to check out the rates on Ibibo, claiming the rates there are lower. Your customer proceeds to book a room and you end up with a much lower profit margin and have to pay a commission to the OTA as well.

Most hoteliers are no strangers to such stories. In fact, such stories are the reason why Rate Parity was introduced.

 

What is Rate Parity

Rate Parity requires you to maintain the same rates on every distribution channel you currently employ. So, with Rate Parity, the rates you currently display on your website need to be the same as that displayed on Ibibo or Makemytrip’s website.

 

What Are The Advantages of Rate Parity

In today’s world, OTAs are a necessary evil; they have the marketing manpower and the social outreach that no individual hotelier can manage. Rate Parity, however, brings you and the OTA back on a level playing field. With Rate Parity, both you and the OTA need to charge the exact same price for the same rooms.

  • Rate Parity allows you to leverage your own marketing and social media efforts without having to lose out on a lot of traffic to your OTA’s.
  • Rate parity lets you dictate the price your rooms sell for, irrespective of the platform your customers come through.
  • Rate Parity also boosts your brand image; there is a reason why Apple is such a trusted and well respected brand. Consumers who see that the price you are charging is uniform across all platforms, they will begin to see you as a much more dependable brand.
  • By maintaining rate parity, you also are able to preserve your relationship with the several different OTAs you employ.
  • You significantly boost the number of hits and bookings you get on your own website. You also do not need to pay absurd amounts in commission to the OTAs.

 

How can you maintain Rate Parity

Sure, you can sign agreements with your OTAs to maintain the prices at the rates you predecide. But your own prices will rarely be constant; it’s pretty for the OTA to argue that it simply was not aware of rate hike.

You can work your way around this tiny loophole by applying a Price Monitoring Technique known as Web scraping. Web Scraping allows you to maintain in price monitoring by constantly ‘scraping’ the rates OTAs are charging for your rooms on their platforms automatically, rather than you needing to keep monitoring their websites.

You can keep track of OTAs who are defaulting on your agreements and take action against them. ITSys solutions provides Web Scraping solutions to hotels to ensure Rate Parity across all their channels

Schedule a free consult to discuss how Web Scraping Rate Parity Solution can help your hotel (Add CTA)

 

Connected Pages Dashboard on Bing Webmaster

Microsoft in November 2013 added a nice little feature to their Bing webmaster toolbox – Connected Pages Dashboard that allows you to tell them what pages you own under your social network. Once verified these social profiles, Bing connects the dots and you’ll be able to see all kinds of information from inbound links to search terms for those Connected Pages.

bing-connected-pages-dashboard

To connect a page:

  • Sign into Bing Webmaster Tools and select Connected Pages from the Configure My Site section.
  • Complete the URL path for the various media networks associated with your page on that network.
  • Click Verify.

This usually takes a few minutes, if you are filling out multiple networks at the same time. Make sure your connected page profile has a link to your site’s URL or it won’t be verified and you will see an exclamation mark. If everything is successful, you won’t receive feedback and data will start showing up, within 72 hours or less.

Currently Connected Pages allows you to connect with Facebook, Twitter, LinkedIn, Google+, Windows Store, Google Play, Apple Store, Pinterest, Windows Phone Store, YouTube, Instagram, and MySpace. For more details, refer to the Bing Help for Connected Pages

With this latest add-on to the webmaster tools, Bing not only provides traffic data from your website, but nearly from all your owned media. If you aren’t using Bing Webmaster Tools, this makes for a compelling reason to start.

Why you need Competitor price monitoring service?

Competitor Price Monitoring has become an indispensable service for taking strategic decisions on product pricing in today’s highly competitive e-commerce market. With standard services and product specifications, product price is the key difference between making a sale and just having a visit to a website. Therefore monitoring the prices of competitor has become the key to survival.

Some of the other reasons why monitoring your competitor is essential in current market scenario are

  1. Most prospective consumers start their search on price comparison engines. If your price is higher than your competitors, your chances of making the sale are bleak. A difference of 100 to 200 basis points doesn’t really matter much but a bigger difference will push your listing down and thereby ruin the chance of a sale.
  2. You need to study the prices and understand the market before pricing the product. Almost all retailers are tech-savvy and more competitive than before and just as you, are probably monitoring prices. Thus it becomes imperative for you to actively monitor a larger base to find the right price point that will make that elusive sale.
  3. Competitor price monitoring also allows you to identify the special promotions, shipping charges, additional attractions like same day shipping, price on delivery, etc. that may have been strategized by your competitor to make more sales. This would better allow you to strategize your business plan and improve sales.

Bottom Line For Your Bottom Line

Focusing on monitoring competitors for prices will allow you to make those extra sales and stay ahead of your competitors. ITSYS Solutions offers affordable, expandable and hosted web scraping services that will provide you with all the information you need in an easily-usable form. To identify and discover on ways web scraping can help your business grow, visit our  website http://www.website-scraping.com

Benefits of monitoring competitor prices by web scraping

Amazon.com’s foray into e-commerce rewrote the rules of the retail industry and ever since, more businesses are selling online than before. The retailers today face many different kinds of challenges and competitions. With customer loyalty on the wane,  pricing the products is now the most crucial decision a business has to make. This requires monitoring the prices of competitors on a regular basis.

By monitoring your competitor sites for prices and stocks you can

Boost Sales: Boost your sales with competition-based pricing. Discover the best price points by increasing / decreasing prices and monitoring the sales. If sales are steady on increasing prices, you can further increase or rollback to the price point at which sales peaked.

Increase Margins: Increase your margins by tracking prices and finding products for which you can raise prices competitively. For example, you can increase the price of an identical but out of stock item if it’s not available on your competitor’s site and thereby increase margins.

Optimize Product Catalog: Optimize your product catalog by monitoring your competitor’s stock availability during the day. You can accordingly optimize your inventory and stock items at a price point which are offered at competitive pricing.

Geographic Pricing: As a large e-store owner/manager, by web scraping the data to monitor prices, you can gain valuable insight into the product pricing across geographies and determine whether you can charge more based on distinguishing factors, such as specific neighborhoods or ZIP codes.

We at ITSYS Solutions specialize in web scraping and provide “hosted” price monitoring solution. Since 2006 have scraped thousands of websites providing our clients from North America and Europe with data in formats as per their requirement. Our “hosted” web scraping services will capture the data anonymously and non-intrusively. For more details on how we can help your business, please feel free to contact us with your web data extraction project requirement and our executives will revert back to you.

Store locations data list

Stores locations provide Retail Location Planning and Analysis Professionals, Town Planners, Local Government, Retail Consultants, Marketing Professionals etc. to get a strategic view on the number of stores a business chain has nationally, regionally or in particular cities. This information is useful for businesses that are in Retail, Publishing, Mobile & Telecoms, Mapping, Property Consulting, Location Based Services, Media, App Development, News Service, Strategic Planning, etc.

We at ITSYS Solutions can scrape and provide you with the most recent and updated list of stores from any store locator website in a data format as per your requirement. Web scraping in its simplest form is automated collection of information from the web to create a dataset in XML, CSV, TSV, Excel etc for further use and analysis.

Some of the lists that we have scraped from web store locators and provided to our clients in recent past include list of department stores, restaurants, retail chain stores, grocery stores, gas stations, jewelery stores, mobile stores, automotive parts stores, tire stores, large warehouses, bank branches, insurance company branches, ATM locations etc. The details that were scraped and captured included Name/ID, Address, City, State, Zip/Postal Code, Phone, Email, Fax, Store Hours, Facilities/Amenities offered, Latitude, and Longitude.

For your web scraping project, you need to contact us specifying the targeted store locator website, the geographical areas for which data is needed (eg. selected cities or states, or all states and cities in the country) and fields of information. We will write and run the scrapers on our own servers that will with 100% accuracy, reliably, efficiently and anonymously, capture the details for you.

Web Scraping in SEO

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic” or “algorithmic”) search results. The value of having sites highly ranked and visible in search engine results is widely known as they are the principle drivers of traffic to any website. The visibility of a site on search engine could very well be the difference in success or failure of a business.  Although an old concept, but one by which SEO practitioners still swear by is one of the most widely used SEO technique. It requires webmasters to insert relevant meta-tags of keywords and description apart from having the right page title. With numerous sites in same genre trying to outdo each other and algorithms of search engines changing by the day, it is extremely important to monitor your competitors content, keywords and title tags. Doing the task manually everyday is time consuming & tedious. A much faster and simpler way would be to automate this process using a technique of web scraping.

Web scraping or web data mining is a technique used to extract data from HTML web pages in documents. Web scraping can help a lot in  monitoring of the titles, keywords, content, meta-tags of the competitors websites. One can quickly get an idea of which keywords are driving traffic to the competitors’ website, which content categories are attracting links and user engagement, and what resources will it take to rank your site higher than competition? This would allow you or your SEO practitioner to take undertake necessary steps in making changes to site before its too late, and ensure that your site is always at the top of search engines and get traffic to keep your business on the growth trajectory.

For more information, please visit our dedicated site on web scraping.

Xml Integration

Web-based applications and services publish their data using XML, the de facto standard for sharing data, since the use of XML as a common data representation format helps Interoperability with other applications and services. However, since the same information can be published using XML in many different ways in terms of structure and terminology, the exchange of XML data is not yet fully automatic. This heterogeneity of XML data has led recently to research in areas such as schema matching, schema transformation and schema integration in the context of XML data, in an attempt to enhance data sharing between applications. The development of algorithms that automate these tasks, thereby reducing the time and effort spent on creating and maintaining data sharing applications, is highly beneficial for many domains: examples range from generic frameworks, such as for XML messaging and component-based development, to applications and services in e-business, e-science and e-learning.

This thesis addresses the problem of sharing XML data between applications. In particular, we have developed an approach to the transformation and integration of heterogeneous XML data sources. Our approach is schema-based, meaning that its output is a set of mappings between a source and a target schema, in a data transformation scenario, or sets of mappings between several source and one target integrated schema, in a data integration scenario. Our mappings specify the relationships between data sources at the schema level, but also at  the data level, and they can be utilized for querying or materializing the target schema using data from one or more data source(s).