Media Monitoring for Broadcast Media

 

 

Monitoring and scraping for broadcast media refers to pay attention and listen to what the audience has to say regarding one’s brand, the competitors of the concerned company and all the various kinds of topic that is important for the operation and management of a particular company. Broadcast media scraping and monitoring was known as the cut and paste job in the earlier times. Previously the workers of a particular company used to search for acknowledgement and recognition in magazines and newspapers, cut out the column of article written regarding them and used to paste it to a clipboard. However today with the advancement of technology various new-age practices have come into use. Learning about the brand position is done through the help of machines, modern rules and ultramodern processors used for tracking, collecting and arranging recognition from all the spheres of media. Different organisations have their own set of needs and wants regarding the monitoring of the broadcast media which can be categorized into 3 parts:

  • Options that are cost friendly or free of cost
  • Tools for the monitoring of media that requires payment.
  • Premier monitoring solutions.

Reasons as to why Monitoring and Scraping is Important

Monitoring and scraping is really important as it helps the company to know about the whereabouts of one’s competitors and also their position in the market. The reasons for monitoring include:

  • Proper Understanding of the Selected Audience

Clear understanding of the selected audiences makes a person better in relating with them and this leads to the development of better communication between the company and the masses. Proper monitoring of the market makes a person efficient in speaking directly to the audience which is very important.

The monitoring of the brand is as important as the monitoring of media cause it helps in the creation of a plan of a significant reputation management which makes a person dynamic and not just responsive.

  • Risk Mitigation

An organisation cannot protect itself from various risks as it is a part and parcel of any business. However comprehension and reducing the risks that the company can face is the responsibility of several groups of people holding a position in the organisation such as the media monitoring provider.

  • Evaluation of Efforts

Assessment of the efforts of various employees in the company is very important as it help in better understanding of the difference in their expected day to day contribution and their actual contribution in the organisation.

  • Recognizing Influences and Journalists

When a thorough market study is done one comes to know about the potential influences and journalists who can showcase the brand in-front of the masses to increase its popularity and reach out to them.

Conclusion

Though there is a decline in the cable contribution today, television still has a very strong hold over the masses and can be used as an effective tool to persuade their perception. Similarly it’s like destroying one’s own chances of building its reputation among the masses if it takes radio very lightly or even ignores it as it is considered as one of the most highly influential medium in the United Nations which almost reaches about 54% of the audiences daily as a report in 2017. An employee who is good at his work of monitoring media using software would use advanced speech-to-text transcription, so that one can trust that the people wouldn’t miss the priceless quotations.

Multitudes of Web Scraping

 

Web scraping, also often know as web harvesting or web data extraction, primarily, is a technique used for extracting data from the websites. It uses the world wide web directory to access the huge database through hypertext transfer protocol and compare and analyse the desired content. Though, it can be done manually too, but an automated process is hassle free, can handle larger data and provided higher accuracy of results.

Web Scraping is done extensively with the help of Python. Reason being that Python is superfast for this job. Python has a library called “Beautiful soup” which is required for extracting the data out of the HTML and XML files. It works with one’s favorite parser to provide idiomatic ways of navigating, searching and modifying the parse tree. It makes the job much more easier and saves the time. “Beautiful soup” can do a variety of things but it has its own limitation. It cannot send a request on to the web page. So for making the requests, requests are used and then further Beautiful soup can be used.

 

By why is Web Scraping used? The answer to this lies in the fact that, web scraping:-

 

  • Boosts Employment as there are various processes which come under the umbrella of web scraping where manpower in required to be engaged.
  • Optimizes resources as it helps in developing strategic plans and creating modules which could be profitable in short and long run for the respective company
  • Boosts profits as once the well planned strategies are executed, they are sure to reap amazing results in terms of company profits as well as in terms of helping the respective company to create a niche in the modern day competitive market arena.

 

In this context, companies such as ITSYS Solution is a name to place one’s trust with. Its efficient management of data, proper maintenance of databases – big or small, detailed analysis, precise results and, all over cost, effective services make it very dependable and a company to go for.

 

Web scraping, though considered by many, as a grey area, is such an area that despite of being cited as illegal proves to be a domain which helps in reaping quite handsome profits. From its very inception, it has grown and expanded its reach and still on a rapid rise in terms of its use by many eminent companies.

Web Scraping In Travel Industry

 

 

Who doesn’t like travelling and exploring the unexplored? And probably that is why the travel industry is one such industry which round the year makes profit in one way or the other. Also, with new travelling and booking websites and apps coming into the market every now and then, this industry is at a boom presently, with the vacation seasons adding the much-needed icing on the cake.

However, like every coin has two faces, in a similar fashion, the success of the travel industry too has two facets to it. On one hand, where this success presents plenty of opportunity for travel managers, on the other hand it brings along with it, fierce competition. And so, if any firm / organisation wants to have a stronger hold on the grounds and create a niche in the competitive arena at the same time offering an enriched customer experience to the travelers, it is an absolute necessity for it to leverage key resources like data scraping and big data platforms.

One of the major benefits of data scraping is that it helps in tracking and automating competitive price monitoring. Utilizing data scraping techniques allows the respective firm and/ or organisation to monitor their competitors’ pricing in the pursuit of optimizing their own accordingly. So also, it helps in choosing the ideal price point to stay competitive and attract more customers, at the same time maximizing the profit rates.

Not only this, it is a tool to analyse customer behavior, feedback, reviews, and demands, enabling one to understand the customers better and thence, fine-tune the business practices accordingly so as to deliver better services to the targeted strata of people.

But with the competition heating up every day, conventional data scraping tools are lagging behind in providing the optimum and so, the requirement of more robust and dynamic web data integration solutions have become the need of the hour. These enhanced services allow one to extract, prepare, and normalize data in a very easy and efficient manner with the help of reports and visualizations.

However, with the many benefits of web scraping there also comes handy a few risks. Legal atrocities, data authentication issues and resource / tool verification are some of the risks which are involved and are crucial to be handled properly. Also, with everyday changes in the market strategies, new software development patches come in so that the tool being used is up-to-date to handle the scenario well. In such cases, it becomes difficult for the commoners to handle it efficiently as not everyone is well trained in this sphere.

But worry not! ITSYS Solutions is there to your help. With years of experience in web scraping, data harvesting and bid data handling, the ITSYS professionals are there to ensure that your own data is safe and at the same time the data being scraped upon doesn’t lead to any legalities. Also, our testimonials speak of the excellence we portray in our work. So why wait, choose ITSYS Solutions and kick start your graph of exponential growth.