Reasons for Social Media Monitoring

 

 

Social media monitoring in the general sense refers to the method of utilizing of various devices to pay attention to what is the topic being discussed over the internet and monitoring and controlling media not only from the conventional publishers but on a million of different social networking sites. The practice of social media monitoring is at times also called or related to the terms social listening, buzz analysis, online analytics, social media intelligence, social media measurement or even social media management and the list can go on.

Reasons for Social Media Monitoring

Social media monitoring or social media analytics were previously applied in quintessential sector of companies such as the finance or retail industries who used social media monitoring and scraping to make sure to create brand awareness, improvement of customer services, marketing planning along with the detection and recognition’s of fraudulent. Apart from the mentioned reasons there are a few more causes which gets benefited through the social media monitoring which includes:

  • Measurement of Customer Sentiment

Social media monitoring helps an organisation to know about the position they hold in the social space and also gives a reality check. Through study of the social media one can assess the outlook of the customers regarding a particular product or topic and the viewpoint about the company as a whole by the measurement of their emotions, tone and context. Keeping a track of the customer reviews help the company to grow and maintain customer satisfaction, loyalty of the customers regarding the particular brands as well as their purpose of relation which would further help in the marketing of the campaigns at present and also in the future.

  • Segmentation of the Selected Market

The selected market refers to the bunch of customers which includes organisations, individuals or even households for which a particular company or organisation make designs, execute and preserve the mix of marketing procedures which suits the requirements and fondness of that particular bunch. Organisation and assessing the data-set of social media platform makes a person aware of when and to whom the marketing should be done regarding their services or products. Recognition of more suitable market field helps in the increment of the return on investment.

Monitoring of the online branding doesn’t only refer to paying attention to what the customers have to say regarding the particular products and services of the company but also keeping a check on the various competitors in the field, the press and print media monitoring along with the say of the key opinion leader of the industry. It is not only concerned about just the products of a company but also their customer service management procedure, social engagement, etc.

  • Recognition of Market Trends

Recognition of the various trends in the existing market is important to modify the business planning, keeping the business in the similar rate with the forthcoming changes in directions in the particular industry.

Other than the instinctive internet scraping devices, in the present times a lot of social media channels provide reimburse application program interface to its customers, research individuals, academia and particular organisations such as Facebook and Twitter in the social networking domain.

Media Scraping and monitoring for Broadcast Media

 

 

 

Media scraping is an extremely popular tool used primarily for the extraction of data from various social media sites as wells as blogs and news sites. The most important social media sites that are used for this very purpose are Facebook, twitter, Instagram, snapchat and LinkedIn. These are social media platforms where the majority of the public choose to share most of their private delights and opinions. Through numerous posts of different individuals in the public media scraping which is also known as social media scraping is able to derive data that ultimately aids in revealing and further understanding of various human behaviors, attitudes and habits. This particular information help to determine data about various consumption habit of the publics which helps organizations, individuals, media to understand how their content is being consumed, who are its most enthusiastic consumers and also they can improve their content.

Broadcast media is a group of media focused on producing entertaining as well as political and relevant contents. The success of broadcast media chiefly depends on audience reaction. What the audience thinks and wants influences the work of this group. Broadcast media traditionally includes television and radio but now also includes certain digital media platforms. The broadcast of different kinds of new totally depends on how the audience. For example the evenings are mostly reserved for the relaying of the most topical news and discussions around the world because that is the time when majority of the working population returns home and switches on the television or the radio. It also depends on who is watching what kind of content. Indian television serials mostly portray traditional Indian domestic scenes as housewives and old people are most likely to sit around the television and while away their time watching these contents.

Media scraping is extremely essential for the broadcast Medias.

 

The different ways in which media scraping monitors for the broadcast media are as follows –

 

  • The media scraping helps in determining the kind of content the audience is craving. By this the broadcast media is inspired to create content centering those topics. What the audience wants is crucial for the success and effect of the broadcast media.
  • The media scraping helps in assessing how satisfied the audience is with the present content. This aspect is also very important as this helps the broadcast company to understand the quality of content they are producing and how effective and impact they are.
  • Another crucial data that media scraping extracts is what the present content is lacking. This lack helps immensely in the determining of what more needs to be included in the future content.
  • The data also helps in understanding what kind of platform the audience prefers while consuming content – digital or traditional media
  • Media scraping also helps immensely in figuring on which days, at what part of those days a certain kind of content is likely to be consumed. Another crucial data that media scraping reveals is the amount of time the audience devotes to those contents.

The collaboration of media scraping and broadcast media is extremely crucial and critical.

Techniques of web scraping you should know

 

 

 

It’s a process of extraction of data from various websites. It’s a variant of data scraping. The data extracted is then used for analysis. Web scraping involves fetching a web page and then extracting the data from it. Web scraping is used to understand the trend of the market, to understand your competitors and their pricing and then get ahead of them. Web scrapers typically take something from webpage and then use it for other purposes. The data may be parsed, reformatted or put in a spreadsheet etc.

Techniques of web scraping

Web scraping is the process of automatically collecting information from the World Wide Web. Following are some of the best web scraping techniques that can be used for collecting information: –

  • Human copy and paste – Sometimes a better technology than any ever created. Usually websites don’t want their data to be scraped. For these sites, human touch can do the trick.
  • Text pattern matching – It’s a very simple yet powerful approach. It’s based on UNIX grep command or regular expression matching facilities of programming languages.
  • HTTP programming – HTTP requests can be posted to the web server to retrieve static and dynamic web pages.
  • HTML parsing – websites generally have a large collection of pages generated dynamically. Same category data are usually encoded into similar pages by a common script or template. To parse HTML pages, languages like HTQL and XQuery can be used.
  • Dom parsing – by embedding a full-fledged browser, programs can retrieve the dynamic content generated by client-side scripts.
  • Semantic annotation recognizing – the pages being scraped may embrace semantic mark-ups and annotations. These can be used to locate specific data snippets.

Conclusion

Web data scraping in modern times has advanced the internet usage, marketing and management to a whole new dimension. The job which demanded days can be finished within few seconds. Extensively used in marketing and artificial intelligence analysis it’s importance cannot be ignored.