Microsoft in November 2013 added a nice little feature to their Bing webmaster toolbox – Connected Pages Dashboard that allows you to tell them what pages you own under your social network. Once verified these social profiles, Bing connects the dots and you’ll be able to see all kinds of information from inbound links to search terms for those Connected Pages.

bing-connected-pages-dashboard

To connect a page:

  • Sign into Bing Webmaster Tools and select Connected Pages from the Configure My Site section.
  • Complete the URL path for the various media networks associated with your page on that network.
  • Click Verify.

This usually takes a few minutes, if you are filling out multiple networks at the same time. Make sure your connected page profile has a link to your site’s URL or it won’t be verified and you will see an exclamation mark. If everything is successful, you won’t receive feedback and data will start showing up, within 72 hours or less.

Currently Connected Pages allows you to connect with Facebook, Twitter, LinkedIn, Google+, Windows Store, Google Play, Apple Store, Pinterest, Windows Phone Store, YouTube, Instagram, and MySpace. For more details, refer to the Bing Help for Connected Pages

With this latest add-on to the webmaster tools, Bing not only provides traffic data from your website, but nearly from all your owned media. If you aren’t using Bing Webmaster Tools, this makes for a compelling reason to start.

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Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic” or “algorithmic”) search results. The value of having sites highly ranked and visible in search engine results is widely known as they are the principle drivers of traffic to any website. The visibility of a site on search engine could very well be the difference in success or failure of a business.  Although an old concept, but one by which SEO practitioners still swear by is one of the most widely used SEO technique. It requires webmasters to insert relevant meta-tags of keywords and description apart from having the right page title. With numerous sites in same genre trying to outdo each other and algorithms of search engines changing by the day, it is extremely important to monitor your competitors content, keywords and title tags. Doing the task manually everyday is time consuming & tedious. A much faster and simpler way would be to automate this process using a technique of web scraping.

Web scraping or web data mining is a technique used to extract data from HTML web pages in documents. Web scraping can help a lot in  monitoring of the titles, keywords, content, meta-tags of the competitors websites. One can quickly get an idea of which keywords are driving traffic to the competitors’ website, which content categories are attracting links and user engagement, and what resources will it take to rank your site higher than competition? This would allow you or your SEO practitioner to take undertake necessary steps in making changes to site before its too late, and ensure that your site is always at the top of search engines and get traffic to keep your business on the growth trajectory.

For more information, please visit our dedicated site on web scraping.

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